Solutions · Agencies & Consultancies
PR Agency Software for Media Analysis with Client Separation
auraPress is PR agency software for media analysis that delivers analyst-grade quality for every client account, without an in-house analyst team. The multi-tenant architecture runs several clients in parallel in technically isolated environments. Briefings, topic radar, and white-label reports are produced per client.
Analyst boutiques easily charge five-figure fees for a single press conference briefing. That depth of analysis is exactly the benchmark agencies are measured against when a client steps in front of the press. auraPress brings it in-house as software: starting at EUR 990 per month, ready to use for every client account with regular press events. Preparation time per briefing drops by up to 80 percent compared with manual research.
Every client lives in its own data room. A colleague working on the automotive account never sees the pharma client's data at any point, and the exported report carries your layout instead of ours. The range of topics stays as broad as your client portfolio: the methodology behind annual press conference preparation works for a mid-sized company just as well as for a large corporation, and in acute situations the escalation detection of the crisis solution steps in.
For pitches, the Trend Radar maps the target client's topic landscape before the first meeting takes place. How media analysis turns into a finished Q&A briefing is described in the article KI gestützte Pressekonferenz-Vorbereitung (in German) in the knowledge hub.
Use cases
From the pitch to the crisis account
Client briefings
Every client engagement gets its own data room with a press review, topic clusters, and a Question Catalog. On request, the briefing carries your agency layout, not ours.
Pitch preparation
Ahead of the pitch, Trend Radar maps the prospect: dominant narratives, how sentiment has developed over time, and the blind spots in their communications to date.
Crisis engagements
When a client lands in the spotlight, the first hour counts. Escalation detection shows which narratives are gaining momentum, and the AI Outlook delivers the likely journalist questions.
White-label reports
Export analyses and briefings as standalone documents and deliver them under your own name. Your client sees your consulting work, not the tool behind it.
Sample forecast
Four client accounts, one system
Multi-tenant in practice: every client account gets its own question forecast from its own media coverage. Here is a cross-section of four client projects running in parallel.
- 91 %
What is the utilization of your EV plants, and when do you expect them to turn profitable?
Automotive client · Reuters, Handelsblatt
- 88 %
Three of your blockbusters lose patent protection by 2027. How will you offset the revenue decline?
Pharma client · FAZ, Ärzteblatt
- 84 %
You are investing EUR 12 billion in offshore wind. When will it become profitable?
Energy client · dpa, Spiegel
- 73 %
Your sales per square meter have been declining for three quarters. Are you closing stores?
Retail client · Lebensmittel Zeitung
Four isolated client environments · one agency login
Modules
The matching building blocks in auraPress
Trend Radar
Trending topics, sentiment shifts, and emerging topics before they become headlines.
View in the product →Question Catalog
Prioritized journalist questions with confidence scores, source references, and suggested answers.
View in the product →Financial Analysis
Seven output formats, from full analysis to a compact figures overview for the press date.
View in the product →FAQ
Frequently asked questions
auraPress is used by corporate communications departments, press offices, and PR agencies and communications consultancies preparing press conferences for their clients. Since 2026, political parties and organizations preparing interviews and campaign press events have joined them.
Each client lives in its own technically isolated data room (multi-tenant architecture). Articles, topic clusters, question catalogs, and briefings belonging to one client account are never visible to any other. You assign permissions per user account and per client.
Yes, analyses and briefings can be exported as white-label documents. Your client sees your consulting work in your agency layout, not the tool behind it. You can freely edit the briefing format (DOCX) before delivery.
auraPress positions itself as an affordable alternative to boutique analyst firms: analytical depth that would otherwise require a dedicated research team, at the price of a software license starting at €990 per month. For agencies, it pays off from the first client with regular press events, because preparation time per briefing drops by up to 80 percent.
You set up a new client account yourself, and the analysis starts with the first imported press review. As soon as articles are in the data room, topic clusters and journalist profiles are generated automatically. No separate setup per client is required.