Solutions · Agencies & Consultancies
PR Agency Software for Media Analysis and Q&A Preparation
With auraPress, PR agencies prepare their clients' press events: media analysis, question catalog, and briefing, each client account in its own data room. You export the report with your logo.
When a client faces the press, the agency needs a solid media analysis. auraPress delivers it as software, from EUR 990 per month, for every client account with regular press events.
Every client has its own data room, and you export the report with your logo. The range of topics stays as broad as your client portfolio: the methodology behind annual press conference preparation works for a mid-sized company just as well as for a large corporation, and in acute situations the Trend Radar of the crisis solution shows where the tone is turning.
For pitches, the Trend Radar maps the target client's topic landscape before the first meeting takes place. How media analysis turns into a finished Q&A briefing is shown on our annual press conference page.
Use cases
From the pitch to the crisis account
Client briefings
Every client engagement gets its own data room with a press review, topic clusters, and a Question Catalog. Exports carry your logo.
Pitch preparation
Ahead of the pitch, Trend Radar maps the prospect: dominant narratives, how sentiment has developed over time, and the blind spots in their communications to date.
Crisis engagements
When a client lands in the spotlight, the first hour counts. The Sentiment Shifts in the Trend Radar show which topics are turning in tone, and the AI Outlook delivers the likely journalist questions.
Reports with your logo
Export analyses and briefings as standalone documents with your logo and deliver them under your own name. Your client sees your consulting work, not the tool behind it.
Sample questions
Every client account gets its own question catalog
The questions are drawn from the coverage of each client. An example with four fictional client accounts.
- High
What is the utilization of your EV plants, and when do you expect them to turn profitable?
Automotive client · Reuters, Handelsblatt
- High
Three of your blockbusters lose patent protection by 2027. How will you offset the revenue decline?
Pharma client · FAZ, Ärzteblatt
- High
You are investing EUR 12 billion in offshore wind. When will it become profitable?
Energy client · dpa, Spiegel
- Medium
Your sales per square meter have been declining for three quarters. Are you closing stores?
Retail client · Lebensmittel Zeitung
Four client accounts · four data rooms
Fictitious example values
Modules
The matching building blocks in auraPress
Trend Radar
Trending Topics, Sentiment Shifts, and Emerging Topics before they become headlines.
View in the product →Question Catalog
Journalist questions with a priority, source references and suggested answers.
View in the product →Financial Analysis
Seven output formats, from full analysis to a compact figures overview for the press date.
View in the product →FAQ
Frequently asked questions
auraPress is not limited to financial events. The platform supports any situation in which a company faces questions from journalists: annual press conference, product launch, crisis and political communications. For each of these occasions, the Media Intelligence module identifies the relevant media topics and anticipates the likely journalist questions.
auraPress is used by corporate communications departments, press offices, and PR agencies and consultancies preparing press conferences for their clients.
Yes. You export analyses and briefings with your logo, the briefing as a DOCX file that you can freely edit before delivery.
Yes, as soon as you look after a client with regular press events. Pricing starts at €990 per month, and you do not need a research team of your own.
We set up a new client account for you, and the analysis starts with the first imported press review. As soon as articles are in the data room, topic clusters and an author list with publication history are generated automatically. No separate setup per client is required.