Solutions · Public AffairsNew
Public Affairs: Prepare Interviews and Press Conferences with AI
auraPress prepares public affairs teams for the questions journalists will put to your spokespeople, derived from current media coverage. Public affairs and political communications teams use it for press conference Q&A preparation, media interviews, and public hearings.
A prime-time TV interview lasts 20 minutes. The newsroom prepares it for weeks, with an archive, a fact-checking team, and a clear dramaturgy. On the other side of the table sits a candidate or senior official whose preparation time is squeezed between two campaign stops. That asymmetry cannot be trained away, but it can be narrowed with data: auraPress condenses the media coverage of recent weeks into the topics and questions that will actually land on the table, each with a priority and a source reference.
Prepared for the questions that land at the interview table
What will a journalist confront your leadership with tomorrow? auraPress answers that from actual media coverage. The platform detects where the tone is shifting and which topics are emerging, and derives prioritized question catalogs from them, each question with a source and a suggested answer.
During a campaign, the head start matters most. Opponent narratives build over days, not overnight, and the Trend Radar makes them visible while there is still time to respond. If a situation escalates, the same mechanisms apply as in the Crisis Communications solution. And the methodology behind the Question Catalogs is the same one used in annual press conference preparation. What this means in a political setting is covered on the public sector industry page (in German).
Use cases
From media interviews to campaign press conferences
Flagship broadcast interview
The newsroom prepares for weeks; your leadership often has just one afternoon. The question catalog levels the field: the current news agenda, hot-button issues, and the follow-up questions to expect.
Campaign press conference
Every policy platform launch generates funding questions. auraPress shows in advance which lines of attack are forming in the coverage and which numbers they are built on.
Debate preparation
Trend Radar condenses the past weeks of coverage into the topics the moderators will raise. Your sparring sessions train with realistic questions instead of guesswork.
Countering narratives
Opposition narratives rarely appear overnight. Sentiment Shifts and Emerging Topics reveal early which label is starting to stick, while there is still time to push back.
Sample questions
The questions you need to expect
A fictional example of a campaign ahead of an election: funding, alliances, and personnel questions dominate the coverage. Real parties or individuals appear in question catalogs only for your own preparation, never in our marketing.
- High
Your grassroots fundraising has declined for the third year in a row. How will you finance the upcoming campaign?
Campaign finance · National daily press
- High
Are you ruling out a coalition with your current governing partner, or are you keeping that option open?
Coalition talks · Political press corps, TV
- High
What is your position on the campaign finance reform bill currently before the legislature?
Legislation · Policy trade media
- Medium
Which leading candidates will you put forward for the televised debates?
Leadership · Regional press
Fictional example · questions are drawn from your real media coverage
Fictitious example values
FAQ
Frequently asked questions
Yes, auraPress also analyzes regional and local media landscapes, which makes it suitable for state and municipal election campaigns. Its question catalog is built from the coverage that is actually relevant to your constituency, from the regional newspaper to state broadcasters. The scope of sources is defined during setup.
auraPress prepares your leading figures for the questions journalists may ask. It works from real media coverage: the platform identifies which topics and narratives are gaining weight and derives a question catalog with priorities, sources and suggested answers.
auraPress analyzes publicly accessible media coverage only: daily press, trade media, TV, radio, and news agencies via the media monitoring of newslive GmbH. Internal party data or voter data is not required.
Once your sources are connected, the AI Outlook delivers a briefing with the likely questions on the current news situation in a short time. For a TV debate or a high-profile set-piece interview, running the Trend Radar over several weeks in addition is recommended, so that building topics become visible early. Combining both replaces days of manual press review reading.