Solutions · Corporate Communications
Annual Press Conference Preparation with AI Media Intelligence
With auraPress, annual press conference preparation takes days instead of weeks. The platform analyzes media coverage of your company, forecasts journalist questions with suggested answers, and connects both with the financial data from your annual report. The result is a Q&A briefing your executive board can use without further editing.
Six weeks before the annual results press conference, the same routine starts in many communications departments: combing through press clippings, maintaining topic lists, collecting questions, aligning answers. Experience says the outcome is a list of around 20 questions, compiled over weeks of work. In a pilot project for a listed company, auraPress delivered 71 prepared questions, bilingual in German and English, each with a suggested answer and a source reference. More than 90 percent of the questions actually asked had been anticipated by topic.
The difference lies in the data foundation. The system evaluates the actual media coverage of your company, detects topic clusters and shifts in sentiment, and knows from journalist profiles who pursues which angles. The integrated financial analysis pulls the key figures directly from your annual report, so critical press coverage and the matching numbers sit in the same briefing. How this works in detail is shown in the article KI gestützte Pressekonferenz-Vorbereitung (in German); why classic monitoring falls short here is explained in KI-Medienbeobachtung: Wie auraPress das Monitoring verändert (in German).
For earnings calls, analyst questions and mandatory capital markets disclosures there is a dedicated product, auraIR, MAR compliant and with verbatim source evidence. auraPress stays with what journalists ask, from the annual press conference to crisis communications.
Use cases
Four occasions, one preparation process
Annual press conference
The Question Catalog is built from actual coverage of your company, not from gut feeling. Our pilot project delivered 71 prepared questions with suggested answers, bilingual in German and English.
Product launch
Ahead of the launch, Trend Radar shows which topics are currently driving the trade press. Question forecasting prepares your team for critical follow-ups on pricing, availability, and competition.
CEO transition
Journalist profiles show who will comment on the transition and in what tone. The briefing includes the likely questions about the succession, the strategy, and the departure.
M&A announcement
Media analysis and financial data in a single document: context for the purchase price, follow-up questions on synergies, and how the business press reacted to comparable transactions.
Sample forecast
What the forecast looks like
Example Nordwerk AG, a fictional industrial group ahead of its annual press conference: order intake, tariffs, and the margin target dominate the coverage, and the Question Catalog prioritizes accordingly.
- 93 %
Your order intake has come in below plan for two consecutive quarters. When will the trend turn around?
Financial results · Handelsblatt, dpa-AFX
- 89 %
How hard do the new EU tariffs hit your export margin?
Trade policy · Reuters, FAZ
- 86 %
Are you sticking to your 8 percent margin target for 2027?
Strategy · Börsen-Zeitung
- 71 %
What role does the services business play in the new group strategy?
Business model · Wirtschaftswoche
Example Nordwerk AG · excerpt from 71 forecast questions
Industries
The right questions for every industry
auraPress understands industry-specific topics, players, and lines of questioning. A selection of typical topic landscapes with sample forecasts:
Automotive & Mobility
E-mobility, supply chains, tariffs
Investments in battery technology, geopolitical risks, sales figures compared with competitors, supplier dependencies.
"What is the utilization of your EV plants, and when do you expect them to turn profitable?"
Banking & Insurance
Branch network, fees, trust
Branch closures, rising account fees and premiums, access to cash in rural areas, IT outages, executive pay.
"You are closing forty branches while raising account fees. How do you explain that to your customers?"
Construction & Real Estate
Housing construction, material costs, ESG
Order intake, rising construction costs, CO₂ reduction in existing buildings, higher interest rates and weakening demand.
"Your order intake has fallen 15 percent. How long will your backlog last, and where are you cutting?"
Pharma & Healthcare
Pipeline, approvals, patent expirations
Drug pipeline, FDA/EMA approvals, GLP-1 market dynamics, patent cliffs, pricing negotiations with health insurers.
"Three of your blockbusters lose patent protection by 2027. How will you offset the revenue decline?"
Energy & Utilities
Energy transition, grid expansion, hydrogen
Renewables expansion targets, grid investments, gas price volatility, hydrogen strategy, the nuclear debate, carbon capture.
"You are investing EUR 12 billion in offshore wind. When will it become profitable, and who covers the grid connection costs?"
Technology & Software
AI investments, cloud, regulation
AI spending and profitability, cloud growth, EU AI Act compliance, data privacy, competitive pressure from US tech giants.
"Your AI investments have tripled. From which quarter do you expect a measurable ROI?"
Retail & Consumer Goods
Consumer restraint, margins, e-commerce
Consumer sentiment, private labels and branded goods, sales per square meter, online share, supply chain resilience, sustainability targets.
"Your sales per square meter have been declining for three quarters. Are you closing stores, or are you betting on remodeling?"
Chemicals & Industrials
Raw materials, transformation, plant locations
Raw material prices, plant relocations, green chemistry, energy intensity, overcapacity from China, circular economy.
"You have announced plant closures in Germany. How many jobs are affected, and where are you relocating production?"
Transport & Logistics
Freight rates, decarbonization, strikes
Freight volumes, fuel costs, electric truck investments, staff shortages, strike risks, infrastructure expansion.
"Your freight volumes in Asia have dropped 20 percent. How long will the recovery take, and what are you doing in the short term?"
Modules
The matching building blocks in auraPress
Trend Radar
Trending topics, sentiment shifts, and emerging topics before they become headlines.
View in the product →Question Catalog
Prioritized journalist questions with confidence scores, source references, and suggested answers.
View in the product →Financial Analysis
Seven output formats, from full analysis to a compact figures overview for the press date.
View in the product →FAQ
Frequently asked questions
auraPress works across industries for any company that holds press conferences, annual general meetings, or analyst conferences. It has proven especially effective in automotive, banking, construction and real estate, pharmaceuticals, energy, technology, retail, chemicals, and transportation. The Financial Analysis module suits all listed companies regardless of industry.
With auraPress, preparing an annual press conference shrinks from several weeks to a few days. Once the press review is imported, the first prioritized Question Catalog is ready within hours. Your team spends the remaining time refining answers and aligning with the executive board rather than on research.
For the media analysis, auraPress only needs the press review, either as a newslive data feed or as your own upload. For the integrated financial analysis, the annual or quarterly report is added as a PDF or DOCX. Internal documents such as approved language guidelines can be uploaded as well, but they are not required.
No, auraPress automates the analytical work, not the strategy. The system delivers the Question Catalog, the topic landscape, and suggested answers as analyst-grade raw material. Positioning, tone, and the decision about what the executive board says stay with your team or your agency.