Solutions · Corporate Communications
Annual Press Conference Preparation with AI Media Intelligence
auraPress prepares your annual press conference from the actual media coverage. The platform analyzes media coverage of your company, prepares the journalist questions to expect, with suggested answers, and connects both with the financial data from your annual report. The result is a Q&A briefing that serves as the basis for aligning with your executive board.
AI-generatedFor the 2026 annual press conference of a listed healthcare company, auraPress prepared a bilingual question catalog with suggested answers one week ahead of the event, based on twelve months of licensed press clippings.
The difference lies in the data foundation. The system evaluates the actual media coverage of your company, detects topic clusters and shifts in tone, and shows which media outlets pick up which topics. The integrated financial analysis pulls the key figures directly from your annual report, so critical press coverage and the matching numbers sit in the same briefing. Why classic monitoring falls short here is explained in Drei Epochen Medienbeobachtung, eine Frage, die sich verschiebt (in German).
For earnings calls, analyst questions and mandatory capital markets disclosures there is a dedicated product, auraIR, MAR compliant and with verbatim source evidence. auraPress stays with what journalists ask, from the annual press conference to crisis communications.
Use cases
From the annual press conference to an M&A announcement
Annual press conference
The Question Catalog is built from actual coverage of your company, not from gut feeling. For the 2026 annual press conference it delivered 71 prepared questions with suggested answers, bilingual in German and English.
Product launch
Ahead of the launch, Trend Radar shows which topics are currently driving the trade press. The question catalog prepares your team for critical follow-ups on pricing, availability, and competition.
CEO transition
The coverage analysis shows which media outlets report on the transition and in what tone. The briefing includes the likely questions about the succession, the strategy, and the departure.
M&A announcement
Media analysis and financial data in a single document: context for the purchase price, follow-up questions on synergies, and how the business press reacted to comparable transactions.
Sample questions
What the question catalog looks like
Example Nordwerk AG, a fictional industrial group ahead of its annual press conference: order intake, tariffs, and the margin target dominate the coverage, and the Question Catalog prioritizes accordingly.
- High
Your order intake has come in below plan for two consecutive quarters. When will the trend turn around?
Financial results · Handelsblatt, dpa-AFX
- High
How hard do the new EU tariffs hit your export margin?
Trade policy · Reuters, FAZ
- High
Are you sticking to your 8 percent margin target for 2027?
Strategy · Börsen-Zeitung
- Medium
What role does the services business play in the new group strategy?
Business model · Wirtschaftswoche
Example Nordwerk AG · excerpt from the Question Catalog
Fictitious example values
Industries
The right questions for every industry
auraPress understands industry-specific topics, players, and lines of questioning. A selection of typical topic landscapes with sample questions:
Automotive & Mobility
E-mobility, supply chains, tariffs
Investments in battery technology, geopolitical risks, sales figures compared with competitors, supplier dependencies.
"What is the utilization of your EV plants, and when do you expect them to turn profitable?"
Banking & Insurance
Branch network, fees, trust
Branch closures, rising account fees and premiums, access to cash in rural areas, IT outages, executive pay.
"You are closing forty branches while raising account fees. How do you explain that to your customers?"
Construction & Real Estate
Housing construction, material costs, ESG
Order intake, rising construction costs, CO₂ reduction in existing buildings, higher interest rates and weakening demand.
"Your order intake has fallen sharply. How long will your backlog last, and where are you cutting?"
Pharma & Healthcare
Pipeline, approvals, patent expirations
Drug pipeline, FDA/EMA approvals, GLP-1 market dynamics, patent cliffs, pricing negotiations with health insurers.
"Three of your blockbusters lose patent protection by 2027. How will you offset the revenue decline?"
Energy & Utilities
Energy transition, grid expansion, hydrogen
Renewables expansion targets, grid investments, gas price volatility, hydrogen strategy, the nuclear debate, carbon capture.
"You are investing EUR 12 billion in offshore wind. When will it become profitable, and who covers the grid connection costs?"
Technology & Software
AI investments, cloud, regulation
AI spending and profitability, cloud growth, EU AI Act compliance, data privacy, competitive pressure from US tech giants.
"Your AI investments have tripled. From which quarter do you expect a measurable ROI?"
Retail & Consumer Goods
Consumer restraint, margins, e-commerce
Consumer sentiment, private labels and branded goods, sales per square meter, online share, supply chain resilience, sustainability targets.
"Your sales per square meter have been declining for three quarters. Are you closing stores, or are you betting on remodeling?"
Chemicals & Industrials
Raw materials, transformation, plant locations
Raw material prices, plant relocations, green chemistry, energy intensity, overcapacity from China, circular economy.
"You have announced plant closures in Germany. How many jobs are affected, and where are you relocating production?"
Transport & Logistics
Freight rates, decarbonization, strikes
Freight volumes, fuel costs, electric truck investments, staff shortages, strike risks, infrastructure expansion.
"Your freight volumes in Asia have collapsed. How long will the recovery take, and what are you doing in the short term?"
Modules
The matching building blocks in auraPress
Trend Radar
Trending Topics, Sentiment Shifts, and Emerging Topics before they become headlines.
View in the product →Question Catalog
Journalist questions with a priority, source references and suggested answers.
View in the product →Financial Analysis
Seven output formats, from full analysis to a compact figures overview for the press date.
View in the product →Further reading
Related articles
FAQ
Frequently asked questions
The Financial Analysis module analyzes annual reports and quarterly reports. You upload a PDF or DOCX, choose one of seven output formats (from the full analysis to a compact figures overview for the press date), and receive a briefing for the executive board with key figures, competitor comparison, risk analysis, and defensive talking points. The analysis runs bilingually in German and English and pulls in current market data through integrated web research.
auraPress works across industries for any company that holds press conferences or annual general meetings. The Financial Analysis module suits all listed companies regardless of industry.
That depends on the volume of coverage and on the approval routes in your organization. Once the press review is imported, auraPress builds the first prioritized Question Catalog. Your team then works on refining the answers and aligning with the executive board, while the system handles the research.
For the media analysis, auraPress only needs the press review, either as a newslive data feed or as your own upload. For the integrated financial analysis, the annual or quarterly report is added as a PDF or DOCX. Internal documents such as approved language guidelines can be uploaded as well, but they are not required.
No, auraPress automates the analytical work, not the strategy. The system delivers the Question Catalog, the topic landscape, and suggested answers as raw material for your team. Positioning, tone, and the decision about what the executive board says stay with your team or your agency.